Ingredients laid out on a black bench: lemon, black tea, honey, cane sugar, a copper jigger and a charred oak stave.

The house

A place in the
American imagination.

Disco Beverage builds ready-to-drink cocktails for the moments people already care about.

What we do

Great taste. And an identity.

Ready-to-drink is the fastest-growing part of the bar, and most of it tastes the same: a sweet flavor over a neutral base, in a can that could belong to anybody. Plenty of them taste fine. Almost none of them mean anything.

We start from the other end, a real spirit, a real fruit and a specific occasion, and we build the brand around the drink rather than the other way round. Hole in 1 belongs to the golf course. Robbie Dan’s belongs to the dock. Neither is a line extension of the other.

The rule across the house is simple: if it would not hold up poured into a glass at a good bar, it does not go in a can with our name on it.

How we work

Four things we do the slow way

Liquid first

The recipe is settled before a label exists. Every number on the can (ABV, size, sweetness) is chosen for how the drink is actually used.

Craft production

We produce with working craft distilleries rather than contract lines that also run energy drinks. Every batch is tasted before it is canned.

Occasion, not demographic

We build for a place and a time of day. That is what makes a brand recognizable on a shelf and worth asking for by name.

Licensed and compliant

We sell through licensed distributors in every market, and we follow the alcohol marketing codes to the letter. See Responsible Drinking.

Cans of Hole in 1 and Robbie Dan’s side by side.

Production

Made in the United States

Hole in 1 is produced and packaged by Boardroom Spirits, LLC in Lansdale, Pennsylvania. Robbie Dan’s is produced and packaged in the United States.

Both ship in 12 oz sleek cans, in 4-packs and 24-can cases, and both are gluten free and non-carbonated.

See the portfolio