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Enjoy Responsibly

We would rather you had one great round than one bad night. Here is the straight information, and where to get help if you need it.

GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

What is actually in a can

Both of our brands come in a 12 oz (355 mL) can. A US standard drink is 0.6 fl oz of pure alcohol.

BrandABVStandard drinks per can
Hole in 15.9%≈ 1.2
Robbie Dan’s6.9%≈ 1.4

A four-pack is therefore roughly 4.7 standard drinks of Hole in 1, or 5.5 of Robbie Dan’s. For context, US Dietary Guidelines describe moderate drinking as up to 2 drinks a day for men and 1 for women, and note that drinking less is better for health than drinking more.

Because both are smooth and non-carbonated, they are easy to drink quickly. That is worth knowing about them. Pace them like cocktails, not like water.

Pacing a long day

  • Alternate with water. A long day outdoors dehydrates you before the alcohol does. One water per can, minimum.
  • Eat. Food slows absorption meaningfully.
  • Mind the heat. Warm weather and exertion intensify the effect of alcohol and mask how much you have had.
  • One per hour is a ceiling, not a target. Your body clears roughly one standard drink an hour, and a can is more than one.
  • Count out loud. Cans in a shared cooler are the easiest thing in the world to lose track of.

Driving, boats and carts

Never drink and drive. That includes boats and golf carts.

  • Boating under the influence is illegal in every US state, generally at the same blood-alcohol limits as driving. Sun, wind, glare and motion make alcohol hit harder on the water.
  • A golf cart is a motor vehicle. In most states you can be arrested for operating one under the influence, on or off the course.
  • Decide who is driving, or who is at the helm, before the first can is opened.
  • Do not drink and then operate machinery, a jet ski, an ATV or a mower.

When you should not drink at all

  • If you are under 21.
  • If you are pregnant, might be pregnant, or are trying to conceive. There is no known safe amount of alcohol during pregnancy.
  • If you are taking medication that interacts with alcohol, ask a pharmacist, it takes two minutes.
  • If you have a medical condition, or a personal or family history of alcohol dependence, that makes drinking unsafe.
  • If you are going to drive, pilot a boat, swim, operate machinery, or supervise children.
  • If you are in recovery. Disco Beverage is not for you, and we would rather you enjoyed the round than the drink.

Our marketing commitments

We hold ourselves to these, and we would like to be held to them:

  • We age-gate this Site and direct our advertising only to audiences reasonably expected to be of legal drinking age.
  • Everyone depicted drinking in our marketing is, and appears to be, well over 21.
  • We never suggest that alcohol improves athletic, sexual, social or professional performance.
  • We never show or encourage excessive or rapid consumption, drinking games, or drinking while driving, operating a cart, or handling equipment.
  • We do not market on platforms or at events whose audience is predominantly under legal drinking age, or use characters, music or imagery that appeal primarily to minors.
  • We do not associate our brand with intoxication as an outcome.

If you are hosting

  • Put out as much water and food as alcohol, and make them equally visible.
  • Have a non-alcoholic option that is not an afterthought.
  • Arrange transport in advance and tell people it exists before they need it.
  • Brief whoever is serving: no service to anyone underage, and no service to anyone who is visibly intoxicated.
  • Stop alcohol service before the event ends, not as it ends.
  • Know your state’s social-host and dram-shop rules. Serving at an event can carry real liability.

If drinking has stopped being fun

There is no wrong time to ask, and asking is free and confidential.

In an emergency, call 911. Signs of alcohol poisoning include confusion, vomiting, seizures, slow or irregular breathing, pale or blue-tinged skin, low body temperature and being unable to wake someone. Do not leave a person in that state to “sleep it off”, get help.

Good company, good drinks, one more. Then get home safe.